About Choé
An AI travel assistant that plans trips and books rentals through conversation.
What Choé is
Choé is an AI travel agent that helps you plan a trip and book what you need to make it happen. You talk to her like a person — no forms, no filters to wrestle with. She handles the rest.
Who built her
Choé was built by ItWhip Technologies, an Arizona-based travel infrastructure company. ItWhip runs a peer-to-peer car rental marketplace at itwhip.com — Choé is the conversational way to travel through it.
What Choé does today
- Natural-language car rental search across the ItWhip fleet in Arizona
- Real-time availability and pricing
- Trip planning context (dates, locations, what you need the car for)
- Hand-off to a full booking flow on itwhip.com when you’re ready
What’s coming
As more travel partners integrate, Choé becomes a single conversation across multiple platforms — hotels, flights, vacation rentals, activities. The vendor cards in the Connect modal (Booking.com, Expedia, Airbnb, Hertz, Avis, and others) are the roadmap. Integrations land as partnerships sign.
Responsible AI
Choé never books on your behalf without explicit approval. Account access is scoped: a connected ItWhip account lets her search your inventory and see your trip context — it does not let her charge your card or change account settings. You can disconnect at any time from Connected accounts.
Partner with us
We’re selectively bringing on travel platforms that want their inventory discoverable through a single conversation. If that sounds like you, get in touch.